About Joe

Joe embodies his enthusiastic Kenyan roots in everything he does. He’s a driven entrepreneur, strategist and educator.

Joe is the CEO and Chief Brand Strategist of Growworth, a specialized collective in the USA that works with founders and leaders to grow their businesses through strategy, storytelling and content.

Joe has collaborated with founders and leaders of both SMEs and Multinational corporations like USAID, Adrian, Shelter Afrique, Barclays, SHONA, Blu Flamingo, Arielle for Africa etc.Joe is an Alumnus of the University of Nairobi where he pursued a Bachelor of Arts in Design. He’s spent more than 9 years working in Branding, Marketing and Advertising and has cultivated an in-depth understanding of how brands work. He has the ability to co-create impactful brands by developing strategies for brand impact, quality control, consistency and innovation.