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What Readers Are Saying
Honest feedback from creative professionals who read Think Brand
4.9
Based on 48 reviews
99%
would recommend this book
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Customers talked about
Reviews Summary
Readers across industries — from lawyers and financial advisors to small business owners — credit Think Brand with one consistent shift: they stopped undervaluing their work. The book's pricing and positioning frameworks prompt readers to raise their rates, get clear on who they serve, and communicate their value with confidence. Several describe results that surprised even them — winning industry awards, landing international partnerships, and hearing clients say their new rates were still "affordable." The writing is direct and practical, making it feel less like a business book and more like a conversation with someone who's already figured it out.
S
Stella Muraguri
Lawyer · SME Law Firm of the Year
Think Brand created a seismic shift in my law firm
The only way I can describe what this book did for me is a seismic shift. Think Brand helped me understand that my core essence — embracing and solving the complex — should be the centrepiece of how I communicate with clients, prospects, and my team. Once I internalised that, everything changed. Since reading it, I've won SME Law Firm of the Year, been named a Top 100 African Lawyer, and secured a partnership with a law firm in Germany. Think Brand woke up something in me I didn't know was dormant. If you know you're great at what you do but haven't found the language to prove it to the world — start here.
Verified Purchase
L
Lydia
Business Owner
I added zeros to my prices and my client said I was still affordable
Think Brand challenged me to rethink my pricing in a way I never expected. I was terrified I was overcharging after working through the book's frameworks — but I raised my rates anyway. My next client didn't flinch. They actually told me I was affordable. That moment made me realise how much I had been leaving on the table. If you run a small business and you're still unsure what to charge, read this book before you quote another client.
Verified Purchase
C
Chiama
Business Owner
One idea in this book gave me the confidence to raise my prices
Think Brand puts into words something I had always felt but couldn't articulate: if you're great at what you do, your ideal clients don't expect your services to be cheap — and if you're cheap, they won't expect you to be great. That single principle was the trigger I needed to stop second-guessing my rates and move with confidence. Now I'm focused on packaging my message to attract the right audience, and this book gave me the exact framework to do that.
Verified Purchase
A
Audrey Tumwine
Financial Advisor
This book showed me exactly why I kept attracting the wrong clients
Think Brand made something click that I'd been struggling with for years. As a financial advisor, I'd been over-delivering and undercharging — and the clients who paid the least demanded the most while rarely implementing the advice. The ones who paid more were easier to work with and actually got results. The book helped me understand that this pattern wasn't bad luck — it was a branding and positioning problem. I now know exactly who I want to work with and what value I bring, and charging accordingly feels natural rather than uncomfortable.
Verified Purchase
V
Vonneta Simpamba
Business Owner
The best business education I've invested in
Think Brand is the kind of book that teaches you and then refuses to let you stay comfortable. The frameworks are clear, the thinking is sharp, and it's written in a way that makes the concepts actually stick. I've learned more about brand positioning from this one book than from years of trying to piece it together on my own. It's not just theory — it genuinely changes how you see and present your business.
Verified Purchase
S
Sophie
Business Owner
Exactly what I needed, exactly when I needed it
Sometimes a book finds you at the right moment. Think Brand was that for me. I'd been going around in circles trying to figure out how to position my business and communicate my value, and this book answered questions I didn't even know how to ask. Clear, direct, and immediately useful. I'm grateful it exists.
Verified Purchase
S
Kelly Fitzpatrick
Outdoor lighting Designer/Consultant
Joe’s book made me see my own business differently - and that’s rare
I’ve read plenty of business books that sound good but change nothing.
This one actually made me stop and reassess how I was showing up as a brand. The thinking is clear, the advice is actionable. If you’re a business owner who knows your work is solid but struggles to communicate your value to the right people, this is the book you’ve been missing.
